As you might expect, I spoke about freelance jobs in Nigeria. However, I wanted to concentrate on what it meant for a freelancer. What is it like to be a freelancer. Why are freelancers so successful and why aren't others? They considered themselves business owners and lived the life of an entrepreneur.
They aren't interviewing for projects, but they help determine if it makes sense to collaborate. Instead of trying to navigate a few sales meetings by hand, they are in control of the structure and purpose of these meetings. Instead of just sending out a proposal and hoping for the best, successful freelancers anchor prices and write assumptions-less proposals. They charge what they are worth.
Instead of focusing on the end result, these freelancers work closely with clients to decide the best path (that is, the project that needs to be completed) in order to get from here to there.
You must view sales and marketing as a full-time job if you are a freelancer. If you are looking to do nothing but your craft, it is best to work as an employee. Sales is not a phase. It's an ongoing process that's part of your business. Sales isn't something that should be considered a nuisance. It's alignment. It is about balancing the client's needs with your capabilities. It's not about ripping off someone's livelihood. Rather, it's about delivering something that will have tangible business value to them and help them grow their business.
Are you a freelancer who is able to succeed? Of course you can. You can do it. We often feel that we need someone else to tell us "yes Brennan, you are now a legitimate freelance consultant." When in reality, it is we who can decide.
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January 2024
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